Edit On-Site SEO: The 5 Most Common Mistakes in Turkey

While digital marketing investments are rapidly increasing in Turkey, one of the areas most frequently overlooked by businesses is the on-site SEO process. As Google frequently emphasizes in its Wix SEO guides, a well-structured website plays a critical role not only in search engine performance but also in user experience. However, many small and medium-sized businesses in Turkey overlook basic SEO principles, leading to significant losses in Google rankings. In particular, incorrect meta descriptions , lack of URL optimization , mobile compatibility issues , duplicate content, and low-quality backlinks are the primary reasons for these losses.

In this article, we'll examine the five most common on-site SEO mistakes in Turkey, combining insights from Wix SEO and other global sources with local market experience. We'll also offer actionable recommendations for businesses to avoid these mistakes. If you're looking for professional support, you can explore our detailed solutions on the Blakfy SEO services page.

1. Incorrect or Incomplete Meta Description Usage

Meta descriptions determine the first impression in search engine results. Many businesses in Türkiye either don't include meta descriptions at all or use generic phrases that don't reflect the content of the page.

• According to Google's official guidelines, meta descriptions should be both original and consistent with the page content.

• Although Wix SEO Wiz offers meta description suggestions, many users do not use this tool effectively.

Why Is It Important?

Incorrect meta descriptions reduce click-through rates (CTR). For example, a restaurant website should use a location-focused, service-focused description like “Handmade ice cream in Istanbul Galata – Peyra Gelato” instead of general phrases like “The best food is here.”

2. Ignoring URL Optimization

Many sites in Türkiye use complex and long URL structures.

• For example: Instead of site.com/page?id=12345, readable URLs such as site.com/galata-ice cream should be preferred.

• Google finds it easier to understand short, descriptive URLs.

Türkiye Example

Many e-commerce sites don't include product names in their URLs. For example, for stores built on IKAS infrastructure, using SEO-friendly URLs can directly increase sales conversions.

3. Mobile Compatibility Issues

Traffic from mobile devices accounts for over 75% of Türkiye's traffic. Despite this, many businesses still fail to design mobile-friendly sites.

• Google considers mobile compatibility as a direct ranking factor.

• Wix Studio and WordPress users should review their mobile optimization settings.

Why Critical?

Sites that aren't mobile-friendly suffer significant losses in both user experience and SEO scores. Ads advertising investments, in particular, are wasted on mobile devices.

4. Content Repetition and Weak Content

Many companies doing SEO work in Türkiye fall into content duplication.

• When the same content is repeated on different pages, Google can perceive it as spam.

• Thin content (e.g. pages with only 100 words) negatively impacts rankings.

Solution

All content must be original and add value to the user. This is frequently emphasized in Wix and Ranktracker reports.

5. Lack of Quality in Backlink Work

Backlinks increase website authority. However, many businesses in Türkiye seek short-term solutions by purchasing spammy links.

• Google's spam policies detect and penalize such links.

• However, quality and organic backlinks provide permanent benefits in the long run.

Suggestion

Building a backlink network with local press sites, industry blogs, and business partners is much more effective than spam links.

Image Alt Text Suggestions (SEO compatible)

• “Meta description errors – Fix on-site SEO in Türkiye”

• “URL optimization and SEO-friendly structures”

• “Mobile compatible SEO site design”

• “The impact of content repetition on SEO”

• “Backlink strategies and mistakes in Türkiye”

Action Recommendations

1. Write a unique meta description for each page and keep it between 150–160 characters.

2. Make your URL structures short, clear, and keyword-focused.

3. Run mobile-friendly tests regularly (Google Mobile-Friendly Test).