Businesses in Kahramanmaraş are turning to a comprehensive digital advertising strategy.

Private healthcare institutions in Kahramanmaraş are increasing their digital awareness by using integrated Google Ads, SEO, and social media management. Campaigns designed according to local user behaviors increase patient conversion rates while analytical approach enables standing out in digital competition.

Digital Marketing Investments Show Significant Increase

Private clinics operating in Kahramanmaraş have rapidly increased their digital marketing investments in the last 9 months. It has become one of the cities where digital marketing investments are growing rapidly.

Sector analyses show that digital advertising expenditures have increased by 127 percent compared to the same period last year. The importance of digital channels is increasing even more with the restructuring process.

Officials from digital marketing agency Blakfy announced that they develop comprehensive digital advertising strategies for businesses and clinics in Kahramanmaraş. It was disclosed that brands' digital awareness is increased with Google Ads, SEO, and social media management, and patient conversion rates are elevated.

Google Ads Campaigns Increase Patient Acquisition

Monthly health searches in Kahramanmaraş occur 52,700 times. "Kahramanmaraş private hospital," "Onikişubat dental clinic," "Dulkadiroğlu aesthetic center" are among the most frequently searched terms.

Metropolitan status and high population density increase digital search traffic. Average cost per click varies between 3.4-7.1 TL.

Appointment conversion rate reaches 15-21 percent level in optimized campaigns. Search network ads provide 67 percent more patient acquisition compared to display ad network.

Reconstructed healthcare facilities emphasize their modern infrastructure in digital campaigns. Messages like "service in new building," "state-of-the-art equipment" are effective.

SEO Work Strengthens Organic Visibility

Search engine optimization forms the foundation of long-term digital presence. Clinics appearing on the first page in organic searches obtain continuous patient traffic.

Local keyword strategies require content specific to Kahramanmaraş and its districts. Content is produced specifically for Onikişubat, Dulkadiroğlu, Türkoğlu, and Elbistan districts.

Google Business Profile optimization plays a critical role in local searches. Profiles that regularly share photos and respond to patient reviews increase view count to 5,800 monthly.

Organic traffic at clinics making SEO investment shows an average increase of 146 percent within 7-12 months. Results ranking in the top three receive 74 percent of clicks.

Social Media Management Increases Brand Engagement

Facebook and Instagram are priority platforms where healthcare institutions in Kahramanmaraş interact with target audiences. 69 percent of the province's population are active social media users.

Patient stories and success stories are among the content receiving highest engagement. An average of 480-840 interactions per post are received.

Video content obtains 59 percent higher engagement compared to static images. Clinic introductions and treatment process explanations are among popular formats.

Social media ads come into play at the awareness stage. When users search on Google after getting to know the brand, conversion rate increases by 43 percent.

Digital Awareness Increases Significantly

Clinics using integrated digital strategy record an 81 percent increase in brand awareness. Being active on three channels simultaneously strengthens memorability.

Brand searches show a 76 percent increase at clinics running regular digital campaigns. Users come to the website by directly searching the clinic name.

Social media follower count increases monthly by 10-15 percent at clinics implementing consistent content strategy. Organic growth is more valuable than paid follower acquisition.

Website traffic records a 164 percent increase with integrated digital campaigns. Visitors coming from both organic and paid channels are evaluated.

Patient Conversion Rates Are Rising

Blakfy officials disclosed that patient conversion rates are being elevated. Improvement is seen in appointment booking, form submission, and phone call metrics.

Landing page optimization strengthens the conversion funnel. Fast-loading, mobile-compatible pages with clear messages are preferred.

Online appointment systems reduce form abandonment rate by 61 percent by improving user experience. Simple and fast appointment booking process increases patient satisfaction.

Live chat integration instantly answers website visitors' questions. This feature increases conversion rate by 34 percent.

Design Is Made Specific to Local User Behaviors

It is stated that each advertising campaign is designed according to local user behaviors. Trends and search patterns specific to Kahramanmaraş determine campaign strategies.

Search intensity increases during weekday business hours. Tuesday and Wednesday are recorded as the busiest search days.

The rate of searches made from mobile devices is at 77 percent level. Mobile-compatible campaigns and fast-loading pages become priority.

Seasonal health problems are taken into account in campaign planning. Respiratory diseases in winter months and aesthetic services in summer months are highlighted.

Maximum Impact Is Targeted

It is announced that maximum impact is targeted in campaign strategies. Each channel comes into play at different stages of the patient journey.

Social media is used for awareness, SEO for research, and Google Ads for conversion stage. Multi-channel strategy creates synergy.

A/B tests help determine the most effective ad and content formats. Continuous optimization increases campaign efficiency.

Call tracking systems measure how many phone calls each campaign brings. Offline conversions are also included in digital strategy.

Analytical Approach Enables Standing Out in Competition

It is stated that brands in Kahramanmaraş stand out in digital competition with Blakfy's analytical approach. Data-driven decision making gives much more effective results than intuitive approach.

Google Analytics 4 integration reports user behaviors in detail. Which channel brings more appointments is clearly measured.

Conversion funnel analysis shows at which stage the user is lost. Weak points are identified and improvements are made.

Competitive analysis enables understanding market dynamics. Strategies are updated by regularly monitoring competitors' digital presence.

Local Market Dynamics Are Being Evaluated

There are a total of 72 private dental clinics, 19 aesthetic centers, and 12 private hospitals in Kahramanmaraş center and districts. Digital competition intensity is increasing.

Clinics in the Kahramanmaraş Sütçü İmam University area run campaigns targeting students and academic staff.

The presence of organized industrial zones increases demand for occupational health and corporate health services. B2B campaigns are organized specifically for this segment.

Patient potential coming from Türkoğlu and Elbistan districts to the center is taken into account in geographic targeting.

Budget Management Is Being Optimized

Monthly digital marketing budgets of clinics in Kahramanmaraş vary between 12,000 and 76,000 TL. Metropolitan competition affects budget levels.

Dynamic budget allocation is adjusted according to performance data. More budget is allocated to channels providing high conversion.

Budget distributed as 45 percent Google Ads, 30 percent SEO, 25 percent social media in the initial stage is optimized.

Test budget enables trying new formats. 12 percent of monthly budget is allocated to experimental campaigns.

Technical Infrastructure Integration Is Being Provided

CRM systems work integrated with digital campaigns. How much revenue patients coming from which channel generate is measured.

WhatsApp Business API is used for appointment reminders and patient communication. Automatic messages reduce staff workload.

Call center software reports phone calls according to campaigns. How many calls each ad brings is recorded.

Online payment systems are integrated into websites. Appointment deposit payment can be received online.

Legal Compliance and Ethical Standards Are Protected

Ministry of Health regulations are complied with in all digital campaigns. Guaranteed result promises and exaggerated claims are not included in ad texts.

Patient data is processed securely according to KVKK rules. Personal health information is kept under protection in the sensitive data category.

Full compliance with Google and Meta's health advertising policies is ensured. Campaigns are prepared according to platform rules to minimize rejection rate.

Within the framework of ethical competition principles, ads are not placed on competitor names. Own service quality and differences are emphasized.

Future Projections Are Promising

Industry experts predict that digital health marketing investments in Kahramanmaraş will increase by 156 percent within the next 2 years. The restructuring process will accelerate digital transformation.

AI-supported campaign management will reduce manual workload. Automatic bid optimization and dynamic ad content will become widespread.

Voice searches will constitute a significant portion of digital search traffic. Optimization for smart assistants will be needed.

Video content consumption will continue to increase. Short-format videos will be an important tool in health communication.

Comprehensive Strategy Brings Sustainable Growth

Comprehensive digital advertising strategies for healthcare institutions in Kahramanmaraş play a critical role in patient acquisition. Google Ads, SEO, and social media integration increase digital awareness.

Campaigns designed according to local user behaviors and analytical approach enable standing out in digital competition. Professional digital solutions bring sustainable growth.