Yandex Services and Ad Management
Instantly see the behavior of users visiting your site. Identify where problems occur with heatmaps, session recordings, and A/B testing, and develop strategies to increase your conversion rates.
Understand Real Visitor Behavior with Yandex Metrica
Heat Map
How do your visitors use your site? Where do they click on the page, how far do they scroll? Get clear answers to all these questions with Yandex Metrica.
See the most clicked areas.
Which buttons attract attention and which ones are overlooked?
Optimize your pages for mobile and desktop devices.
Monitor User Behavior with Session Recordings
Watch step by step how real users interact with the site.
Why do users abandon their purchases?
Where do they hang out?
Identify the causes of conversion loss
Experiment with A/B Tests
Test different designs to discover which page drives more conversions.
Make decisions based on data, not intuition
Improve your target metrics
Compatible with all site structures
Deliver Personalized Experiences
Show your visitors exclusive content with customization at text, image, and CSS levels.
Different contents for different user profiles
Change ad spaces according to target audience
Enhanced control and flexibility
GDPR and ISO-27001 Compliant Security
Yandex Metrica fully complies with European data security standards.
ISO-27001 certified infrastructure
Secure data processing and storage
Full transparency of user data
Your Data Security is Our Priority
Yandex Metrica operates with the highest standards for the protection of user information.
Your data is processed securely and in full compliance with the law.
Information Security at Global Standards
We have been documenting our commitment to security with ISO-27001 certification since 2019.
Maximum protection is provided for your site and users.
