Understand Real Visitor Behavior with Yandex Metrica
Heatmap
How do your visitors use your site? Where do they click, and how far do they scroll? Get clear answers to all these questions with Yandex Metrica.
See your most-clicked areas.
Which buttons grab attention, and which get overlooked?
Optimize your pages for mobile and desktop devices.
Track User Behavior with Session Recordings
Watch step by step how real users interact with your site.
Why do users abandon checkout?
Where do they get stuck?
Pinpoint the causes of conversion loss
Run Experiments with A/B Testing
Test different designs to find out which page converts better.
Make decisions with data, not gut feeling
Improve the metrics you're targeting
Compatible with every site structure
Deliver Personalized Experiences
Show your visitors exclusive content, with customization at the text, image, and CSS level.
Different content for different user profiles
Adjust ad spaces based on your target audience
Advanced control and flexibility
GDPR and ISO-27001 Compliant Security
Yandex Metrica fully complies with European data security standards.
ISO-27001 certified infrastructure
Secure data processing and storage
Full transparency in user data
Your Data Security Is Our Priority
Yandex Metrica operates to the highest standards for protecting user information.
Your data is processed securely and in full compliance with the law.
Information Security at Global Standards
We've documented our commitment to security with ISO-27001 certification since 2019.
Maximum protection is provided for your site and your users.
