Google Ads Campaigns for the Healthcare Sector in Erzurum

Erzurum stands out as one of the cities where digital transformation in the healthcare sector is rapidly rising. In the city, which is one of the region's largest health centers, hospitals and private clinics are turning to digital advertising to expand their patient portfolios. Blakfy manages Google Ads campaigns for healthcare institutions in Erzurum in a data-driven manner. Each campaign is continuously optimized to increase patient acquisition and use the advertising budget most efficiently. Campaigns attract the target audience's attention with region-specific keyword strategies, user behavior analyses, and compelling ad texts. Professional approaches are applied by observing the ethical rules of healthcare advertising and patient safety. Erzurum's geographical location and service potential to surrounding provinces provide strategic advantage in digital campaigns.

Digital Transformation of Erzurum's Healthcare Sector

Erzurum is positioned as one of the most important health centers of the Eastern Anatolia Region. Atatürk University Medical Faculty, regional hospitals, and private healthcare institutions create a strong infrastructure. The city receives patient flow from neighboring provinces such as Kars, Ağrı, Bayburt, and Ardahan. This wide service area offers significant opportunities for digital marketing.

Healthcare institutions are starting to actively use digital channels alongside traditional methods. Patients first conduct online research when looking for treatment and healthcare services. Searches like "private hospital in Erzurum," "cardiology specialist in Erzurum," or "MRI scan in Erzurum" are made daily on Google. Being visible in these searches plays a critical role in patient acquisition.

Digital transformation is not limited to just advertising. Online appointment systems, patient management platforms, and digital communication channels work integratively. Patients' processes of accessing information and receiving services are becoming digitalized. This transformation directly affects healthcare institutions' competitive power.

Importance of Google Ads Healthcare Campaigns

Google Ads is an effective platform that enables healthcare institutions to reach potential patients quickly. Search network ads offer ideal solutions for those seeking emergency healthcare services or looking for specialist physicians. Campaigns are created for high-intent searches like "thoracic surgery in Erzurum," "orthopedics specialist in Erzurum." Ad texts emphasize hospitals' areas of expertise, technological equipment, and experienced staff.

Healthcare campaigns are subject to special regulations and ethical rules. Google's healthcare advertising policies are strictly applied. Drug advertising, treatment guarantees, and misleading statements are absolutely not used. Ad content is prepared in compliance with Ministry of Health regulations and medical ethical rules. Patient privacy and protection of personal data are prioritized.

Campaign structure is organized according to the diversity of healthcare services. Separate campaigns are designed for general healthcare services, specialty branches, and diagnostic center services. Each campaign group is supported with relevant keywords and special landing pages. Budget allocation is adjusted according to service priorities and seasonal demands.

Region-Specific Keyword Strategies

Keyword research for Erzurum and surrounding provinces forms the foundation of campaign success. Local search terms are analyzed in detail. "Erzurum + service name" combinations are prioritized. A wide geographical targeting strategy including neighboring provinces is applied. Regional terms like "private hospital in Eastern Anatolia" are also evaluated.

The most effective keywords are determined by conducting search volume and competition analyses. High-intent searches are prioritized. Specific queries like "heart angiography prices in Erzurum" indicate patients ready for treatment. Long-tail keywords provide high conversion rates at low costs. Seasonal illnesses and periodic demands are reflected in keyword planning.

Unnecessary clicks are prevented by creating negative keyword lists. Terms not related to private healthcare services like "free," "state hospital" are added. Competitor hospital names and brands are also included in the negative keyword list. This way, the advertising budget focuses on the right target audience.

User Behavior Analysis and Targeting

Prospective patients' online behaviors are analyzed in detail. Google Analytics data shows at what times and from which devices users search. The high rate of mobile searches makes mobile optimization a priority. Click-to-call extensions facilitate direct communication with patients.

Demographic targeting is done according to age, gender, and geographical location. Female users are targeted for obstetrics and gynecology services, males for urology. Segmentation by age groups is effective in pediatrics and geriatrics services. Factors such as income level and education status are also included in targeting criteria.

Remarketing campaigns retarget users who visit the website but don't make an appointment. Relevant services are highlighted by analyzing which pages they visited. Specific services viewed by users are shown with dynamic remarketing. User experience is protected by preventing excessive ad display by applying frequency limits.

Ethics and Trust in Healthcare Advertising

Ethical rules and patient safety are always prioritized in healthcare advertising. Ad texts do not contain exaggerated claims or guarantees. Phrases like "definite solution," "full recovery guarantee" are absolutely not used. Only services offered, technologies, and expert staff are introduced. Privacy rules are respected when sharing patient references.

Ad content is prepared in full compliance with the Ministry of Health's advertising regulations. The obligation to display logos and license information of healthcare service providers is fulfilled. Price information is kept current to avoid misleading information. Realistic information about treatment durations and outcomes is shared.

Landing pages are prepared with useful and informative content for patients. Treatment processes are explained transparently. Doctor information, areas of expertise, and experience are shared in detail. Contact information is clearly displayed. Patient safety is ensured with SSL certificate and secure payment systems.

Data-Driven Campaign Management and Optimization

Google Ads campaigns are continuously monitored and performance data is analyzed. Click rates, conversion rates, and cost metrics are tracked daily. Which keywords bring appointments and which ad texts are more effective are determined. Low-performing elements are paused while successful strategies are strengthened.

A/B tests are regularly conducted to optimize campaign elements. Different headlines, descriptions, and visual extensions are tested. Landing page variations are tried to determine the design that provides the highest conversion rate. Bidding strategies are adjusted according to target cost per acquisition or target ROAS values.

Performance reports are regularly prepared and presented to healthcare institutions. Patient acquisition, advertising expenditure, and return on investment are reported transparently. Strategy is updated taking seasonal changes and market trends into account. Market position is evaluated by conducting competitive analysis. Campaign performance is increased over time through continuous improvement cycle.

Conclusion

Google Ads campaigns for the healthcare sector in Erzurum offer effective solutions for patient acquisition. Region-specific keyword strategies and user behavior analyses increase campaign success. Professional agencies like Blakfy manage campaigns with a data-driven approach while observing the ethical rules of healthcare advertising. Digital promotion enables healthcare institutions in Erzurum to expand their patient portfolio at both local and regional levels. Interested hospitals and clinics can reach for professional Google Ads management at www.blakfy.com/iletisim.