Kars Clinic Digital Visibility

Private healthcare institutions in Kars are increasing their digital visibility by combining Google Ads, SEO, and social media strategies. Campaigns optimized according to the regional patient profile achieve the goals of ranking higher in search results, building trust, and creating a lasting brand identity.

Digitalization Launches a New Era

Private clinics operating in Kars have transformed their digital marketing strategies into an integrated approach in the last 6 months. The digitalized healthcare sector is entering a new era with clinics gaining visibility.

Sector data shows that clinics investing in digital marketing are 69% more successful in acquiring patients. The use of digital marketing is increasing in the Eastern Anatolia Region.

Officials from the digital marketing agency Blakfy reported that they increased the digital visibility of clinics in Kars by combining Google Ads, SEO, and social media strategies. It was explained that each campaign was optimized according to the regional patient profile.

Google Ads Provides Rapid Visibility

There are 6,400 monthly health searches in Kars. "Kars private hospital," "Kars dental clinic," and "Sarıkamış health center" are among the most frequently searched terms.

The average cost per click ranges from 1.9 to 3.4 TL. Low competition increases budget efficiency.

Appointment conversion rates reach 11-17% in optimized campaigns. Search network ads generate immediate patient traffic.

Increased demand for healthcare services during winter months necessitates seasonal adjustments to campaign budgets. Traffic increases by 43% between November and March.

SEO Efforts Generate Organic Traffic

Search engine optimization forms the foundation of a long-term digital presence. Clinics that rank on the first page of organic searches gain sustained patient traffic.

Local keyword strategies require content specific to Kars. Terms like "Kars central polyclinic" and "Sarıkamış private hospital" are targeted.

Google Business Profile optimization is critically important for local searches. Profiles that regularly share photos and respond to patient reviews increase their monthly views to 2,100.

Clinics investing in SEO see an average 114% increase in organic traffic within 7-11 months. This traffic improves profitability as it doesn't require advertising costs.

Social Media Strategies Increase Engagement

Facebook and Instagram are the primary platforms where healthcare institutions in Kars interact with their target audience. 58% of the province's population are active social media users.

Regular content sharing increases brand awareness. Health tips, patient stories, and clinic news receive an average of 180-420 interactions.

Video content achieves 47% higher engagement than static images. Short-format videos are preferred.

Social media advertising comes into play during the awareness phase. Once users recognize the brand and search for it on Google, the conversion rate increases.

Regional Patient Profile Guides Campaigns

Blakfy officials stated that campaigns are optimized according to regional patient profiles. Kars' demographic and socioeconomic characteristics are taken into account in campaign strategies.

Public employees are one of the important patient segments. Check-ups and periodic health check-ups are promoted to this group.

Kafkas University students and academics form a young patient profile. Special campaigns and price advantages are offered to this segment.

The population engaged in livestock farming and agriculture is targeted for occupational health services. Content is produced for seasonal health problems.

Rising to the Top Ranks in Search Results

The integrated digital strategy maximizes visibility in search results. Appearing in both organic and ad results increases the click-through rate by 44 percent.

Appearing on the first page of results improves trust perception by 63 percent. Users find clinics in the top rankings more professional.

Appearing in local package results provides an advantage in location-based searches. Searches such as "dental clinic near me" show optimized profiles.

Continuous optimization improves ranking performance. Weekly SEO work and monthly content updates are carried out.

Trust-Building Strategies Are Being Implemented

Online patient reviews are a key element in building trust. Clinics with a rating of 4.1 or higher increase their appointment booking rate by 58 percent.

Transparent communication strategies reinforce patient trust. Service prices, treatment processes, and doctor information are shared openly.

Doctor introductions in video format make the expert staff visible. Patients have the opportunity to get to know their doctors before treatment.

Success stories and patient testimonials create social proof. Real experiences are the most effective type of content in building trust.

Creating a Lasting Brand Identity

Blakfy officials stated that they not only help clinics advertise but also enable them to gain a lasting brand identity in the digital world.