Google will tighten control over AI content with its new search update

Google has announced that it is working on a new update aimed at improving content quality in its search results. The company has launched tests in some regions aimed at reducing content clusters that redirect users to low-quality pages. The new system will be more aggressive in detecting repetitive text, particularly AI-generated content.

According to initial reports, Google plans to prioritize user behavior signals in its algorithm. This will increase the importance of metrics like click-through time, page engagement, and conversion rate in rankings. Search teams are warning that low-quality but heavily optimized pages will fall further down the rankings.

SEO experts say the update could particularly impact sites that produce content quickly. Content will need to be more original, more relevant, and more responsive to users' real questions. There's also talk that Google may increase manual actions against pages created for spam.

On the digital advertising side, a new experience update for Google Ads is being tested. Steps like placement suggestions, automatic targeting, and a streamlined campaign launch process are intended to make things easier for advertisers. Google teams plan to significantly expand the role of AI in campaign optimization.

Experts say these changes will usher in a new adaptation process in both SEO and Ads management. They anticipate that the importance of content creation, e-commerce product pages, blog strategies, and site speed will particularly increase.